01
Give every page a job.
A website should help someone understand, decide, or begin. If it does none of those, it is taking up space.
Greg builds your website around your business and keeps it working, with clear information and an easy way for customers to contact you.
From $80/month + $99 one-time setup.
Meet Greg before you pay. Based in Virginia, working with businesses locally and online.
01 / The approach
From the workbench
Start with a working shape. Then make it specific.
Most small businesses do not need a vague “custom website.” They need a clear first job for the site to do, a system that fits the work, and a way to keep it current once the launch dust settles.
Retro Web Works turns that into a usable decision process: choose a site model, identify what must work on day one, and create a brief that can become a focused build rather than a long guessing game.
02 / Working principles
A site is a tool. Treat it like one.
02
Make the work visible.
The right customer should be able to see the shape of the offer, the next step, and what a useful relationship looks like.
03
Keep it in working order.
Launch is a handoff, not a finish line. Clear upkeep keeps good work from becoming a neglected asset.
03 / Site models
The demonstration is the sales tool
Pick a starting point you can actually recognize.
These are not anonymous templates. They are working directions for the kind of business a site needs to support. Choose one, then make the first decisions visible in a brief.
A / 01
The Front Door
A clear first impression
A focused service website that explains what a business does, makes the next step obvious, and gives a prospect a reason to reach out.
Best for: Local services, independents, makers, and early-stage businesses.
- Positioning-led home page
- Services or offers
- About and trust signals
- Contact or consultation path
Essential — $80/month + $99 one-time setup
See Essential detailsUse this as a starting pointB / 02
The Workbench
A site built to qualify the right work
A more detailed service platform for businesses that need prospects to choose a service, explain their needs, and arrive ready for a useful conversation.
Best for: Studios, agencies, custom trades, consultants, and project-based businesses.
- Service pathways
- Project-fit questionnaire
- Work or case-study structure
- Quote or consultation routing
Professional — $125/month + $99 one-time setup
See Professional detailsUse this as a starting pointC / 03
The Field Guide
A site that earns attention over time
A content-led website that turns useful expertise into an organized body of work, attracting the right audience before a sales conversation begins.
Best for: Specialists, educators, niche retailers, creators, and authority-driven businesses.
- Editorial landing page
- Guide or resource library
- Topic taxonomy
- Conversion paths within content
Premium — $200/month + $99 one-time setup
See Premium detailsUse this as a starting pointSelecting a model opens a guided brief so the first conversation produces usable choices — not a pile of notes.
Not a fit if
- A full online store with inventory, carts, and shipping as the main job
- Custom software, a CRM build, or a heavy integration project
- A large content migration, a multilingual rebuild, or a compliance-led system
Style patterns
See a direction before you name it.
These are not case studies and not live client results. They are style patterns inside the three models. Open a card to see the designed mini-site. Selecting one pre-loads that model in your brief.
04 / AI receptionist
Someone to take the call when you cannot
It answers. It takes a message. It can book the chair.
When you are with a customer, the next one still needs a person on the line. The receptionist covers that so the shop does not go quiet. Hours, services, a callback, the next open slot. Appointment businesses feel it first — a barber, a salon, a consult desk — but any shop that lives on the phone gets the same relief.
Answers common questions
Hours, services, where you are, what to bring. The questions you already answer every day.
Takes a message when you are busy
Name, number, what they need. You get the callback instead of a missed-call list.
Sets simple appointments
It can put someone on your calendar — a haircut, a consult, a Tuesday slot. You need a Google account. That is the calendar.
Included on Premium. We set it up after the Meet, on the site, the phone line, or both. Hard questions go to you.
It does not give medical, legal, or financial advice. It does not invent openings that are not on your calendar.
05 / Site care
The launch is not the last step
Keep the useful parts working.
A good site needs someone watching the ordinary things. You meet Greg Ferguson first. Setup and monthly care are charged after you both agree — Essential from $80/mo plus $99 setup. Line items and refunds live in the cart.
Greg Ferguson is in Virginia. (434) 214-0236 · greg@retrowebworks.com
01
Build a brief
Choose a site model and make the first decisions visible. Nothing is charged on this step.
02
Greg emails a Google Meet
No booking widget and no checkout first. After you send the brief, the Meet link comes by email.
03
Confirm fit on the call
You talk through the work, the plan, and whether this is the right shop. You can stop here with nothing owed.
04
Pay setup + first month
Checkout is after you both agree. Essential is $179 the first month ($80 + $99). Professional $224. Premium $299. Then Stripe handles the monthly care.
05
Build, launch, monthly care
A first version in about 1–2 weeks after you send copy and photos. Then hosting and the edit allowance on your plan.
Kept in working order
Clear copy, current offers, working forms, fast pages, and a reason for visitors to take the next step.
Secure enough for money
HTTPS, Stripe subscriptions, a private portal. Card details never touch our servers.
The AI receptionist is a Premium add-on. What it does · Open the page.
Applications you already run
If you already run an application, we can link it. You keep the app. If care ends, we remove the link. We do not keep or shut off the application.
You own the domain you register, in your name at the registrar. The site work is yours. We host and care for it while the monthly plan is paid.
Cancel anytime. If the monthly plan stops, the customer site can be paused. This marketing site stays up. There is no self-serve ZIP download — email Greg for a handoff by arrangement.
The $99 is coordination and launch help, not the registrar bill. First-year registration and renewals stay with you.
06 / Plans
Three monthly plans. One-time $99 setup on each.
Prices stay visible so the offer is not a mystery. You still send a brief and meet Greg Ferguson before anyone is charged.
A content edit is a photo swap, a change of hours, or a new blurb. A new site section or a redesign is not a monthly edit — that is new work.
01 / The Front Door → Essential
Essential
$80/mo
Plus $99 setup once.
The focused working site plus reliable care.
- Done-for-you Front Door site (this plan)
- Hosting, SSL, and domain-launch help
- Google Meet first — what you want, what’s possible, domain and setup. Checkout after you both agree
- Mobile-first, basic local SEO
- Contact and simple booking form
- 2 content edits / month (photo, hours, blurb — not a new section or redesign)
- Support by email to Greg — you write from the inbox you already have. We do not create a mailbox for you
- Client portal
Meet first. Cart after you agree.
02 / The Workbench → Professional
Professional
$125/mo
Plus $99 setup once.
Qualification that attracts the right local work.
- Everything in Essential
- Google Meet first, plus a working session with more time. Checkout after you both agree
- Workbench qualification flows (this plan)
- 6 content edits / month (same kind of changes — more of them)
- Advanced local SEO and Google Business
- Proof and reviews section
- Priority support
- Monthly optimization notes
Meet first. Cart after you agree.
03 / The Field Guide → Premium
$200/mo
Plus $99 setup once.
The full system, with an AI receptionist.
- Everything in Professional
- Google Meet first to map the full system. Checkout after you both agree
- Field Guide authority structure (this plan)
- AI receptionist: answers questions, takes messages, books on your Google Calendar
- Chat and/or phone line, with a human for the hard questions
- Higher-touch local support
- Quarterly check-in
- Full client portal
Meet first. Cart after you agree.
A one-time handoff: domain-purchase help, DNS/registrar coordination, and getting the first version live. Not an open-ended project. Setup is already on each plan. You can remove it in the cart if you already have a live domain. Refunds and the service acknowledgment sit in the cart — after the Meet.
Field note
Choose a direction, make the important decisions visible, and leave with a work order Greg can actually use on a call. You meet first. Checkout is only if you both want to go ahead.
Questions before the Meet? (434) 214-0236 · greg@retrowebworks.com